Privacy Policy
At Must Eat UK and Must Eat Global (“we”, “us”, “our”), your privacy is a priority. This document outlines our Online Privacy Policy (“the Policy”) which governs the collection and use of personal information through our website [www.musteatuk.com](http://www.musteatuk.com), associated social media profiles, and events (“the Website”). Herein, we detail the kind of personal information we gather, our usage practices, and the parties with whom we share this information.
Your access and use of our Website implies your acceptance of this Policy, as permitted by relevant laws and our terms. Your consent to this information handling is crucial, though not always necessary for every aspect described here.
Please be aware that third parties, like restaurants where reservations are made, credit card firms, social networks linked to our Website, and other linked websites, may also gather and use your information. This Policy doesn’t extend to these entities, and we are not responsible for their privacy practices. Direct consultation with these parties is advised for clarity on their privacy policies.
1. Information Collection
We collect personal data that you willingly provide via the Website, which may include your name, address, email, phone number, etc., in various situations like:
– Filling out forms on the Website
– Making purchases
– Signing up for features
– Attending events we or our partners organise
– Engaging with us on social media or via email
– Participating in our polls, contests, surveys, etc.
Additionally, we use automated technologies like cookies, non-cookie tokens, and other digital tracking methods to gather certain information. Cookies help identify your browser and store your preferences. Though cookies are crucial for full Website functionality, your browser settings may allow you to manage them.
We may also receive your personal data from third parties where legal, including shared data with business partners, publicly available social media profiles, and third-party marketing lists.
In certain situations, we may collect personal data in ways that we will specifically inform you about.
2. Utilisation of Collected Information
The personal data you provide is used to respond to inquiries, process requests, announce products and events, conduct surveys, and other service-related purposes. This usage aligns with our legitimate business interests, which do not outweigh your rights to personal data protection. For transactions on our Website, the collection of personal data is essential for contract fulfilment.
We also use this data to:
– Enhance and grow our business
– Develop new offerings
– Conduct market studies
– Market and advertise our services
– Assess our marketing effectiveness
– Analyse our products, services, and websites
– Manage the Website
– Personalise your Website experience
This usage is justified by our legitimate interest in business operation and improvement.
Furthermore, the information helps us guard against fraud, legal claims, and comply with legal standards, policies, and terms. We use personal data for these purposes when necessary to protect our legal rights or comply with applicable laws.
3. Information Sharing
We do not sell or disclose your personal data, except as mentioned here. We may share your data with:
– Business partners
– Specific third parties with your consent (e.g., competition-related)
– Service providers working on our behalf
4. Data Retention
We retain personal data for durations that fulfil the purposes of collection. After fulfilling these purposes, we delete the data, unless legal obligations mandate retention. Typically, data retention is as follows:
– Purchase-related data: Stored securely for seven years
– Marketing communication data: Kept until you opt-out or two years of inactivity
– Analytics data: Kept briefly and anonymised immediately
5. Your Rights
Depending on local laws, you may have rights to access, correct, erase, restrict, or transfer your personal data. You can object to our use of your data based on our legitimate interest. If you’ve consented to data usage, particularly for marketing, you can withdraw this consent anytime.
6. Contact Us
For any questions about this policy, reach us at:
Must Eat Global Limited
86-90 Paul Street, London, England, EC2A 4NE
hello@musteatuk.com
Last updated: 5 Dec 2023